close

前陣子跟同事想要購買Ethics and Professional Practice in Marketing

所以想說上網參考網友們對Ethics and Professional Practice in Marketing的心得分享,

後來經過我在網路上參考搜尋Ethics and Professional Practice in Marketing的結果,

發現網友們居然一致推薦在這裡購買Ethics and Professional Practice in Marketing

原來在這裡購買Ethics and Professional Practice in Marketing居然便宜那麼多,CP值也未免太高了吧!

以下是我撿好康的商品網址,分享給大家,網址如下: http://bit.ly/2NUXFVh

我今天要分享的東西是

Ethics and Professional Practice in Marketing



來看看比原價更便宜的網址http://wonderfulapple.net/2DND0

商品訊息功能

商品訊息描述The purpose of any marketing strategy is to influence an environment, and the decisions of those within it, to a profitable end. With this in mind, this exciting new text considers marketing as a social activity—one that is as cultural, social and ethical as it is economic. Through this approach, students can learn to be critical of self-rationalising strategies that cause harm, and to consider whether authentically ethical marketing is possible--or whether, as cynics might suggest, ethical marketing is an oxymoron.

This discursive book engages students with the social and ethical dimensions of professional marketing practice. Learners are actively encouraged to reflect on and to consider the role of marketing in society, the professionalization of marketing practice and the impact of the societal context on marketing. Real life examples are used throughout to illustrate key points. What makes this book unique is its fusion of the marketing and the social worlds, the material and the ethical, to enable practitioners and academics to take a broader social view and reflect on the direction of the field.

This is an ideal introductory textbook in marketing ethics for students of business and management, as well as thoughtful, reflective practitioners.





商品訊息簡述
  • 作者: Mcguinn, Catherine/ Duke, Kate
  • 原文出版社:Routledge
  • 出版日期:2019/01/06
  • 語言:英文




Ethics and Professional Practice in Marketing

商品完整網址http://wonderfulapple.net/2DND0

台北市長選舉三強鼎立局面確定後,白綠關係更為緊張,民進黨參選人姚文智是否能扶搖直上,能否讓基本盤歸隊是關鍵因素,可惜的是,最新平面媒體顯示,若不投「看好度」最高的柯,或不投「支持度」最高的丁,姚的支持度都未能突破兩成。

旺中民調顯示,柯丁姚競逐,丁守中支持度為40.2%,領先柯文哲5.5個百分點,姚文智僅有12.2%。顯見藍營基本盤已歸隊。不過,看好度仍由柯文哲以41.1%領先,丁守中為36.6%,姚文智僅8.5%。

若姚聲勢第三,由柯丁廝殺,柯支持度增4%,但丁也同步增加3.5%,丁守中仍占優勢。如果是「棄丁」,柯文哲支持度則可挺進到過半數52.1%,姚文智仍只有17.6%。 若是「棄柯」,丁的支持度成長至55%,姚文智17.7%。

該調查由艾普羅民調執行,有效樣本1008人,抽樣誤差正負3.1個百分點。



#NEWS_CONTENT_2#

#NEWS_CONTENT_3#

本圖文為原權利人所有,引用者為推廣公司轄下推廣會員,與該原權利人有直接或間接廣告合作關係,若有侵犯之處請盡速通知本站,隨即修正或移除


1CCBF6DAB589F9A9
arrow
arrow
    全站熱搜

    aa5xgjt 發表在 痞客邦 留言(0) 人氣()